Vistapath
Visual identity
Web design
Marketing
Cancer diagnoses depend on pathologists examining tissue samples under
microscopes—a process largely unchanged since the 1800s. Vistapath developed AI-powered technology that could revolutionize this field, but needed help avoiding looking like just another healthcare tech startup making bold claims.
I created a versatile brand identity that positioned Vistapath as visionaries for 21st-century pathology, combining a modern pixelation motif that plays off their logo. This was balanced with lighter, airier elements that ensure the humanity and roots of the science are respected.
I then directed a custom photoshoot for the product and Vistapath office, along with creating a dynamic website and marketing materials that established them as pioneers within the diagnostics space.
