Kripalu
Brand strategy
Web design
Renowned yoga and wellness retreat center with a nearly 60-year legacy, Kripalu, underwent an extensive rebrand that transformed its entire look. Such a significant change required a thoughtful and guiding hand to bring this new vision to life online.
I led Kripalu’s website redesign, creating strategic spaces for them to grow into their updated brand, a robust program booking center, and a comprehensive design system, while ensuring everything still aligned with their focus on mindfulness and inner peace.
