ella®
Brand strategy
Tagline creation
Web design
ella® is a prescription-only emergency contraceptive that was facing significant challenges with brand awareness, ingrained stigmas around these types of medications, and differentiating itself from over-the-counter options like Plan B.
Using ella®’s existing brand, I crafted a both a patient and healthcare provider site that captured the confidence and independence this medication can provide, while acting as an easy-to-use informational hub. The tagline, “If you’re not ready, ella® is,” ultimately positioned ella® as a reliable partner for when life doesn’t go as plan.
