DHA Benefit

SPRIM, a global health innovation firm, needed a U.S. launch strategy for DHA Benefit, a scientifically advanced prenatal supplement sourced from krill and formulated with LPC DHA for superior blood-brain barrier penetration. Despite proven science and expert formulation, DHA benefit faced a saturated market dominated by legacy brands with vague claims.

I developed the supplement’s visual identity, packaging, and a microsite that spoke to both scientific clarity and emotional reassurance. The design ultimately created a sense of serenity and confidence, helping mothers feel assured their choice was designed to support both their health and their baby’s development.