bynd studio
Brand + visual identity
App design
Marketing
Personal project
bynd studio is a personal project sparked by my love of fitness, creating a modern, playful visual identity for a gym centered on group workout classes and community.
The custom typeface logo evokes movement and literal “bending” through the curved “b,” which then evolves into a kinetic spark within the icon. bynd’s identity feels both high-end and exclusive, while incorporating funky shapes and bright colors that promote inclusivity and individuality, reflecting the flexibility to build a workout routine that you love.
