Asimov

Asimov is a synthetic biology company changing the world through computer-aided design (CAD) software and AI tools that program living cells. Asimov had a distinct visual presence across their website but needed help distilling it into a more cohesive and concrete brand foundation.

I worked with Asimov to create a robust and comprehensive brand guidelines that gave them a strong foundation to reference. From there, we developed promotional brochures, informational white papers, and product landing pages.

I also led the creation of their inaugural iGEM Grand Jamboree booth, coordinating with the event’s Paris build team to oversee the design and build of all booth elements from backdrops to hanging signage and even flooring, as well as smaller leave-behinds and activity materials.